October 17, 2014 by Darko
Various types of creativity in various ways contribute to the better performance of the company.
Contemporary studies show clearly that all people have creative potential, which refutes the opinion that dominated during almost the entire human history – that creativity is a special gift or talent that only some people have.
The important thing is to have motivation that will help to recognize and develop the potential, and the will of dedicated work to gain the necessary expertise and experience so that employees could shine in full splendor in their daily work.
Many may reasonably ask if there needs a person for each department in the company who knows to apply a creative approach to things or is it reserved only for departments that are engaged in the research, development, and marketing. Whether and to what extent creativity is welcomed to departments dealing with law, finance, production, etc.?
The two types of creativity
Researchers have the answer to that question distinguishing two types of creativity: innovative and adaptive.
Innovative creativity implies the ability to look at the problem from different angles and arrive with a completely new solution, while the adaptive is seen as the constant need for improving the quality of everyday work. I recently read a blog post on Reward Gateway blog where the author is sharing some really creative ways to engage employees with benefits and that’s an example of innovative creativity.
Innovative creativity is more applicable when you need to come up with something completely new, which means that is welcomed in the development and marketing departments, while the adaptive applied just anywhere.
Specifically, the basic question, which corresponds with adaptive creativity, is what a specific job can be done differently, and how it can be improved in order to effectively achieve the objectives.
It may be, for example an idea for saving office supplies if it is considered as a better way for its rational use.
Someone adaptive creative can see that the causes of misunderstanding are lack of mutual understanding of objectives that each department needs to realize, and that when viewed closely, they have a lot in common.
Therefore, someone will suggest making a joint meeting at which the departments on an interesting way will introduce each other and share mutual expectations in order to create a firm foundation for mutual cooperation. This will be one constructive meeting lasting two hours to save months of poor cooperation and poor results.
So looking at creativity in the organization, driven improvements in adaptive creativity can be in areas of increased employee satisfaction, better collaboration among colleagues, more efficient use of common knowledge and skills to better satisfy the needs of users, better services, as well as in increasing productivity, economic or other measurable things. Moreover, if we achieve improvements in these areas, it will directly result in better economic indicators! Some researchers divide creativity into technical and administrative, which is also interesting and useful division related to the business context.
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Technical creativity is one that is directly related to the primary activity of the organization (e.g. Machinery, pharmaceuticals, information and communication technology, etc.). It occurs in designing a completely new product or service, or by introducing new elements into existing manufacturing processes.
Administrative creativity on the other side relates to the improvement of administrative processes within the organization, such as improving methods for recruiting and attracting talent.
Do you have any other division of creativity within organization? Share your thought below!